Friend of a Friend

Understanding the Hidden Networks

that Can Transform

Your Life and Career

Associate professor of leadership and innovation at Oral Roberts University David Burkus says the best way to grow your network ISN’T by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that’s already around you?

We know that it’s essential to reach out and build your network. But did you know that it’s actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?